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ShowcaseCase studies to inspire your next campaign

100,000 Facebook Fans

Serato

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Exceeds Sales Targets by 45%

Fairfax Magazines

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15.4% Sign-Up Rate Lift

Contact Energy

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rental cars revenue uplift by 78 percent

A/B Testing - 59.2% uplift

RentalCars NZ

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Serato Youtube views vs cost per view

Reduced Cost Per View By 84%

Serato

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10X Revenue Uplift In 5 Months

Pumpkin Patch

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Harmoney Google Tag Manager Case Study

Smarter Measurement With GTM

Harmoney

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Pure Journeys case study

Travel Bookings Up 110%

Pure Journeys

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Dymocks Conversion Case Study

40.48% Conversion Rate Uplift

Dymocks

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HOT AB test case study

43.3% CTA Engagement Uplift

House of Travel

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Putting Newcastle on the map

The University of Newcastle

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Giving online gifts a facelift

Basketcase

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blog

  • 2019 SEO Trends: Does Paid Search Steal Traffic from Organic?

    If you’re running both an SEO program and paid marketing campaigns, how exactly does the relationship work? Is it a symbiotic relationship? Is ranking in both the organic listings and the paid listings mutually beneficial? Or is there a cannibalistic relationship, where you end up paying for clicks that you should be getting for free? […]

  • eCommerce SEO: How to Deal with Products that are Out of Stock

    One of the biggest issues we’ve come across in ecommerce sites is the massive amount of 404 errors. This is usually rooted to deleted products that are out of stock. It comes as a surprise to us at FIRST Digital that many big companies in New Zealand – and around the globe, even – don’t […]

  • How to Create Calculated Metrics in Google Data Studio with Blended Data Source

    Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]

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