In an effort to really put the University of Newcastle of the map we decided to literally do just that. The World Class Local site gave users a window into the local region and all of the exciting and interesting people, places and things it encompassed.
World Class Local is a community driven, Google map-enabled, story sharing application with significant integration with Facebook. The initiative included the creation of a new methodology for Facebook- enabled competitions that pushed Likes of individual stories on the World Class Local site.
Facebook sharing was a significant portion of the traffic to the site. Although complex, the site was built in a rapid two week time frame so it could be launched in conjunction with a TV buy in the Newcastle region.