First
  • Sentient Authorized Partner
  • Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

Showcase Pumpkin Patch – Performance Media

PUMPKIN PATCH INCREASES PERFORMANCE DISPLAY REVENUE 10X IN 5 MONTHS

Founded in New Zealand in 1990, Pumpkin Patch has been increasingly recognised internationally in providing premium kids clothing ranges both in store and online. More recently, this global brand has been driving growth through digital channels. Though Pumpkin Patch has a strong mix of unique quality product and marketing expertise, they needed help to develop a customer-focused and data-driven approach to their digital marketing. Pumpkin Patch approached FIRST to better understand the true influence of performance media on customers and develop and roll-out a performance marketing strategy to increase revenue and new customer acquisition.

FIRST implemented a smart, data-driven strategy that resulted to a measurement and tracking framework developed for better and more accurate data and:

10X

increase in revenue over 5 months


A culture of responsiveness, testing and refinement

Through a results-driven approach, FIRST significantly increased revenue while enhancing the 'brand building' benefit of display advertising. Below summarises how FIRST delivered outstanding and continually improving revenue gains from performance media.

Tracking and Measurement
FIRST immediately put a measurement framework in place to clearly define goals, attribution and the roles for each tactic.

Testing and Refinement
Ongoing testing and optimisation of numerous channels and tactics each month allowed FIRST to scale back poorer performing channels, increase emphasis on performing channels and also test something new. This led to continued, iterative changes leading to increased efficiency and revenue.

Proactive Management and Optimisation
Speed, timing and collaboration are prerequisites to extract maximum campaign performance.

“We’re delighted with FIRST’s smart, data-driven approach to digital performance marketing which continues to deliver significant revenue gains month on month.

Responsive, honest and no-nonsense, FIRST ensures our digital media is tightly aligned with offline activity and is always evolving their approach based on new insights about our customers. “

Maree Lawrence
Senior Brand Marketing Manager
Pumpkin Patch

DOWNLOAD THE FULL CASE STUDY HERE >>

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • How to Create Calculated Metrics in Google Data Studio with Blended Data Source

    Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]

  • Finding Method in Research Madness

    It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience.   As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

  • Measuring page load speed for single page apps

    Single page apps are always a battle for a robust Google Analytics implementation. From correct page titles, rogue referral problems, to when to fire page views, nothing is inherently simple. To add onto the list of complications with single page apps is the fact that Google Analytics will not provide page timings (once loaded between internal […]

TWITTER