First
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Showcase Go Rentals – SEO

FIRST DRIVES A 386% INCREASE IN REVENUE FROM SEARCH FOR GO RENTALS

Objectives & Results

1. Increase the number of website visitors from natural search engine traffic.

  • Non-brand site traffic increased by 296%

2. Increase the number of sales and revenue from natural search engine traffic.

  • Revenue from non-brand traffic increased by 386%

Brief

Go Rentals operate a fleet of over 1000 vehicles across both the North & South Islands of New Zealand, providing a huge range of brand new and late model rental cars, people carriers, vans and four wheel drives. Thanks to over 15 years experience, exceptional customer service and smart marketing, they remain one of New Zealand’s fastest growing car rental companies.

Go Rentals approached FIRST to help achieve increased visibility online with particular attention focused on non-branded search terms. Our goal was to ensure the Go Rentals website was found by qualified prospects (domestic and international) as they were looking to rent a vehicle in New Zealand.


Solution

By implementing best practice SEO, FIRST was able to establish the key terms to target and implement an effective strategy to increase the site traffic & revenue.


Results

As a result, Go Rentals were able to achieve the following:

  • 223% increase in total non-paid search traffic*
  • 296% increase in non-brand, non-paid search traffic*
  • 386% increase in revenue from non-brand, non-paid traffic*
  • * Comparison of Nov 09 -Jan 10 VS Nov 12 -Jan 13.


Go Rentals Comments...

"FIRST have been instrumental to our online marketing success. Not only have FIRST ensured our website rankings continue to improve, they have been directly responsible for continued revenue growth as a result of increased traffic and online sales. With FIRST’s help, we continue to improve our online visibility and ensure that prospects find us, rather than our competitors when looking to rent a vehicle."

- James Dalglish, General Manager, Go Rentals

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Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

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