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Showcase Fairfax Magazines – Google Adwords

FIRST CONSULTING DRIVES 1,460% ROI FOR FAIRFAX MEDIA WITH GOOGLE ADWORDS

Objectives & Results

1. Increase YoY online revenue via paid search

  • The campaign achieved an ROI of 1,460%

2. Increase YoY online sales by 20%

  • Overall, YoY the campaign achieved a 188% increase in the total number of sales.

3. Target cost per online subscriptions -32% on previous year.

  • The campaign achieved an average CPA 53% below the target.

Brief

Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.

In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged FIRST to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from the previous year, FIRST was challenged with the task of increasing sales and revenue by 20% for the campaign period (Nov - Dec).


Results

As the result of FIRST’s paid search optimisation efforts and input from Fairfax Magazines’ Online Manager and Marketing Manager, the paid search campaign achieved a 188% increase in sales, 53% decrease in the cost per magazine subscription (CPA), and an ROI of 1,460%.

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

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