First
  • Sentient Authorized Partner
  • Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

Showcase Contact Energy – Conversion Rate Optimisation

USABILITY IMPROVEMENTS INCREASE NEW CUSTOMER SIGN-UP RATE BY 15.4% FOR CONTACT ENERGY

Objectives & Results

Our objective was to Increase new customer acquisitions by improving the usability of the online sign up process.

Result:

  • Improved new customer sign up rate by 15.4%

Brief

Contact Energy is one of New Zealand’s leading retailers of electricity and natural gas. Contact are continually looking for ways to improve their service and improve the online customer experience and resulting online signups.

FIRST specialises in improving results through Conversion Rate Optimisation (CRO) and identified an opportunity to run an A/B experiment on the new customer sign-up page and funnel.


Approach

Through A/B testing, an original webpage or process is tested in parallel against a recommended webpage & validated through actual visitor behaviour. The pages effectively compete against each other to determine whether the recommended changes produce a better outcome. A/B testing removes guesswork and proves what actually works.

FIRST reviewed the existing page and application process and conducted consumer research to understand what might be hindering new customers from signing up online. A new customer acquisition process was designed and developed and then tested against the old sign-up process.

It is important to note that by improving the conversion rate, ROI from all marketing channels is improved. Incremental improvements to website conversion rate make a huge difference to a company’s bottom line.


Contact Energy Comments...

"FIRST’s guidance in the world of online marketing is invaluable for our team. They not only provide strategy, management and execution, but also work closely with our IT team on the ground to help implement recommendations. The CRO results of the sign-up funnel improvement speak for themselves"

- Lester Litchfield, Digital Marketing, Contact Energy

--> DOWNLOAD THE FULL CASE STUDY HERE >>

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • GDPR: Scope, Consent & Impact on (Analytics) Tags

    It’s coming and let’s face it, whilst we’ve been warned since 2016, very few started thinking about it more than 6 months ago if not later…There are a lot of resources out there trying to translate what GDPR means and how it will impact businesses’ organisation and data management but very few manage to give […]

  • Monitor Your Cross-Domain Tracking with Google Tag Manager and Google Analytics Custom Alert

    This post is not about setting up cross-domain tracking for Google Analytics but let’s have a quick reminder on what it is and how to set it up. Cross-domain tracking is basically adjusting the GA settings to be able to aggregate traffic on domainA.com and domainB.com in the same GA property. This is done by […]

  • FIRST Is a Google Data Studio Certified Partner

    Happy new year all! And to start this year on a great note, we are happy to announce that FIRST has earned the certification for Google Data Studio. We have used Google Data Studio since its launch in 2016 and it has quickly become one of our favourite data visualisation tool to share insights and […]

TWITTER