Giving online gifts a facelift.
For The Complete Basketcase the focus was a fresh design that improved the path to purchase. We complimented a new user experience, and conversion optimised eCommerce site with succinct SEO and SEM strategies.
In addition we supported the eCommerce re-fresh with dedicated occasion-led landing pages around the heaviest holiday traffic periods including Valentine’s Day, Easter and Mother’s Day. We knew this would decrease the cost per click on our client’s SEM campaigns and also increase their on-site conversion rate. The results were a 3 year, year on year uplift in the ROI from search initiatives.
The final piece to the puzzle was to improve the UI for bulk corporate gift purchasers. By providing bulk ordering functionality, we were able to allow our client to tap into the corporate gift market more effectively by driving revenue and profit increases for their business.