First
  • Sentient Authorized Partner
  • Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

Online Market Research

Market Research is the first step to creating a winning digital solution.

Before we recommend a digital strategy, we do our market research on what your business needs to become a success.

Through this research we gain insights into your business, your customers, your competitors and market influences.

We have access to many industry and consumer databases and tools that we can use to provide the necessary insights on the market. Likewise, we can also use analytics data, on-site surveys and your own internal data for insight.
 

Research will help to:

  • Understand customer needs and behaviour
  • Understand market dynamics & forces
  • Provide foundation for strong online value proposition
  • Identify opportunities for biggest impact
  • Set agressive but realistic targets

Why FIRST?

  • We have a thorough evaluation framework
  • Our research leads to effective strategies
  • We are experts on online surveys, customer profiling, feasibility studies and market research

RELATED PROJECTS

fatso-case

Fatso

Bottom Line: 4.78% Increase

View Case Study

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

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  • Finding Method in Research Madness

    It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience.   As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

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    Single page apps are always a battle for a robust Google Analytics implementation. From correct page titles, rogue referral problems, to when to fire page views, nothing is inherently simple. To add onto the list of complications with single page apps is the fact that Google Analytics will not provide page timings (once loaded between internal […]

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