Want to grow faster, cost-effectively and gain advantage over competitors?
One of the biggest challenges with digital advertising is being able to reach the right audience, in the right way for an acceptable cost. There are so many options available. With our experience we can prioritise and select media opportunities that will have the biggest business benefit.
When we talk with businesses, their biggest pain is often in the lack of advanced skills, or the lack of support, guidance and proactivity to really drive results. We can help with that.
From performance media, Google display advertising, paid search marketing and facebook ads, we can help maximise your return on ad spend with real-time bidding. We also measure the value of impressions with A/B and multivariate testing, and analyse data to get a complete understanding of consumer behaviour.
Our consultants provide the best advice and results. Thanks to our expertise in data-driven media we are able to help you gain visibility into marketing effectiveness, respond quickly to changing market conditions and consistently deliver ever-improving financial results.
Digital Advertising helps to
Grow your awareness and get people to your website
Market in a cost-effective and flexible way
Our flexible, data-driven approach gets the best results
We not only look at the channel and placement, but conversion as well
We employ smart technology + smart, specialist people
We proactively bring innovation and always test, to eliminate missed opportunities
Digital Media Services we provide?
Strategic: Understand customer journey and audience behaviour
Setup: Include ‘always on’ and ‘campaigns’ in all appropriate digital
Technology: Technology and scripts to increase efficiency, speed and results
Optimization: Regular bidding, creative, keyword and targeting optimization
If you’re running both an SEO program and paid marketing campaigns, how exactly does the relationship work? Is it a symbiotic relationship? Is ranking in both the organic listings and the paid listings mutually beneficial? Or is there a cannibalistic relationship, where you end up paying for clicks that you should be getting for free? […]
One of the biggest issues we’ve come across in ecommerce sites is the massive amount of 404 errors. This is usually rooted to deleted products that are out of stock. It comes as a surprise to us at FIRST Digital that many big companies in New Zealand – and around the globe, even – don’t […]
Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]