• Google Analytics Certified Partner
  • Optimizely: Certified Partner

Google Analytics

Nothing beats the need for solid analytics, data and insights to grow your business

As competition increases online, it is ever more important to collect, analyse and draw insights from your data. This then allows you to maximise the performance of your website and digital campaigns.

As a Google Analytics Certified Partner, and with an experienced team of analytics consultants, FIRST leads the way in turning raw data into actionable business intelligence. We will help you to develop a tracking framework to understand how your customers are interacting with your brand and what changes we can make to improve the return from your digital investment.

Whether you want a simple tracking solution, or something custom built to meet your unique requirements, we can deliver the solution you need.

Google Analytics can help to:

  • Align digital investment with business objectives
  • Maximise website and campaign performance
  • Provide insights to help the business adapt and gain competitive advantage
  • Understand customer behaviour


  • We have the best Google Analytics team in New Zealand
  • We are a Google Analytics and Google Adwords Certified Partner
  • Our case studies show how we have used analytics to drive performance

Analytics solutions we offer:

  • Analytics Strategy & Digital Measurement Frameworks
  • Google Analytics Setup, Google Tag Manager Setup
  • Configuration of Goals and Funnels
  • Advanced Analytics Development
  • Custom Reports, Dashboards
  • Google Analytics Premium
  • Data Insights

What our clients say…

“FIRST have worked with us for almost ten years to deliver smarter digital marketing and they remain integral to our marketing processes, essentially acting as an extension of our own in-house resource and expertise. Our advanced implementation of Google Analytics enables data-driven decision making which in turn drives greater returns for our business.”
- Emma Thomas, Ecommerce Manager, EziBuy

“Within Pinnacle Life we were able to take our online marketing only so far before we realised we needed specialist expertise. Engaging FIRST has enabled us to break through earlier barriers and achieve our full range of performance objectives. The insights gained from our Google Analytics data allows us to make better business decisions”
– Ed Saul, Partner, Pinnacle Life

Google Analytics clients

Contact Energy, Fisher & Paykel, Fatso, Pure Journeys, Pinnacle, Ezibuy Contact us on 09 920 1740 to see how enhancing and customising Google Analytics could work for you.




Better Data = Better Decisions

View Case Study

Pinnacle Life

Better Insights with Analytics

View Case Study
A 1460% ROI from PPC

Fairfax Magazines

Result: A 1460% ROI

View Case Study

Contact Details

A. Level 5, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740


Get in Touch


  • Camping Online Retail Industry Report – CRO 2015

    DOWNLOAD YOUR COPY OF THE REPORT TO LEARN MORE   WHICH CAMPING ONLINE RETAILERS ARE OPTIMISING THEIR ONLINE CONVERSIONS? Find out which camping online retailers are taking the lead in having the critical conversion elements in their homepages and category pages to maximise online conversions. A bespoke Conversion Experience Scoring (CXS) analysis framework was developed […]

  • Why analysing human behaviour trumps analysing ‘session’ behaviour

    Digital Marketers and Consultants tend to rely heavily on data to shape decisions, strategy and marketing budgets. A lot of time is invested in analyzing, interpreting and providing insights or developing hypotheses to improve performance. Consistently sifting through Google Analytics data and dashboards, Crazy Egg reports, Formisimo, excel sheets, pivot tables, and on and on……… […]

  • FIRST Team Enters The Combat Zone At Lock ‘N Load

      Here at FIRST, we just love getting our hearts pumping! We did the zombie invasion experience at Escape Masters last August, and now we’re back for another adrenaline filled adventure activity. Last weekend, we headed to Lock ‘N Load Paintball park and decided to shoot each other for fun. A blend of action, strategy and small […]