• Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

Google Analytics

Are you flying blind?
Better data = better decisions

You know that you should be using your data to drive your marketing decisions and maximise results – but are you?

  • Do you lack confidence in the accuracy of your analytics?
  • Though you have Google Analytics in place, do you feel you are still flying blind, unable to answer key marketing questions?
  • Do you lack the specialist expertise and support to adapt to your organizational needs?
  • Do you struggle finding meaningful insights from your analytics data?
As a Google Analytics Certified Partner, with an experienced team of Google Analytics Consultants, we will help you customise your web analytics for you business. We will help you to develop a tracking framework and provide the support needed to understand your customers and how to improve the return from your digital investment.

Google Analytics can help to:

  • Understand customer behaviour
  • Align digital investment with business objectives
  • Maximise website and campaign performance
  • Provide insights to help the business adapt and gain competitive advantage


  • Our dedicated Google Analytics specialists are the best in NZ
  • We give you confidence and peace of mind to make better marketing decisions
  • We take a strategic approach to help you answer the critical questions
  • We are a Google Analytics Certified Partner and an Analytics 360 Reseller
  • Our strong case studies show our ability to get results

Analytics services we provide:

  • Strategy: Digital Analytics DRIVE-O Framework
  • Audits: Google Analytics + Google Tag Manager
  • Technical Setup: Google Analytics + Tag Manager configuration incl. goals, funnels & events
  • Advanced Analytics: Including User ID setup, Content Grouping, Custom Dimensions, Custom Metrics, Calculated Metrics, Enhanced eCommerce setup, CRM data integration, Attribution Modelling, Mobile App tracking
  • Dashboards: Custom Executive Marketing Dashboards (via
  • Training: Google Analytics + Tag Manager workshops
  • Actionable Insight: Data analysis and insight into customers, platform performance and media effectiveness

What our clients say…

“FIRST have worked with us for almost ten years to deliver smarter digital marketing and they remain integral to our marketing processes, essentially acting as an extension of our own in-house resource and expertise. Our advanced implementation of Google Analytics enables data-driven decision making which in turn drives greater returns for our business.”
- Emma Thomas, Ecommerce Manager, EziBuy

“Within Pinnacle Life we were able to take our online marketing only so far before we realised we needed specialist expertise. Engaging FIRST has enabled us to break through earlier barriers and achieve our full range of performance objectives. The insights gained from our Google Analytics data allows us to make better business decisions”
– Ed Saul, Partner, Pinnacle Life

Google Analytics clients

Air Tahiti Nui, Carpet Court, Fisher & Paykel, Harmoney, Pinnacle Life, Ezibuy

Contact us on 09 920 1740 to have confidence in your Analytics data and to make better data driven decisions.


Harmoney Google Tag Manager Case Study


Smarter Measurement With GTM

View Case Study

Pinnacle Life

Better Insights with Analytics

View Case Study
A 1460% ROI from PPC

Fairfax Magazines

Result: A 1460% ROI

View Case Study

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740


Get in Touch


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