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  • Google Analytics Partner Summit 2017

    Last month, I attended the Google Analytics Partner Summit, which was held in the prestigious Fairmont hotel in San Francisco. I also spent an additional day immersing myself in Optimize and GTM’s roadmaps. While most announcements are confidential, I can share some features that have been made public at the Google Marketing Next event or […]

  • Cross-device Remarketing with Google Analytics Launching May 15, 2017

    Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection: Many of you have been waiting for this for so long! Finally, advertisers will be able to re-target a user whatever the acquisition device. Finally, we will be able to continue the conversation and stop assuming […]

  • Google Analytics Desktop UI Roll Out – New Improvements and Design

      If you’ve logged into GA since Friday 10th, you sure have noticed the GA user interface got a new look. The changes on the Google Analytics Desktop UI have been announced by Google in October 2016 and have now been rolled out to everyone. Although not groundbreaking, there are a few changes worthy to […]

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