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  • Finding Method in Research Madness

    It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience.   As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

  • Measuring page load speed for single page apps

    Single page apps are always a battle for a robust Google Analytics implementation. From correct page titles, rogue referral problems, to when to fire page views, nothing is inherently simple. To add onto the list of complications with single page apps is the fact that Google Analytics will not provide page timings (once loaded between internal […]

  • Ramp Up Results with Research Based Conversion Optimisation

    The true benefit of Conversion Rate Optimisation (CRO) is all about gaining knowledge and optimising every single aspect of your product and customer journey. Having an ongoing structured CRO process that is part of the DNA of your organisation can greatly magnify the benefits of all other marketing activities. The best way to truly optimize […]

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