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  • Monitor Your Cross-Domain Tracking with Google Tag Manager and Google Analytics Custom Alert

    This post is not about setting up cross-domain tracking for Google Analytics but let’s have a quick reminder on what it is and how to set it up. Cross-domain tracking is basically adjusting the GA settings to be able to aggregate traffic on domainA.com and domainB.com in the same GA property. This is done by […]

  • FIRST Is a Google Data Studio Certified Partner

    Happy new year all! And to start this year on a great note, we are happy to announce that FIRST has earned the certification for Google Data Studio. We have used Google Data Studio since its launch in 2016 and it has quickly become one of our favourite data visualisation tool to share insights and […]

  • Google Analytics Partner Summit 2017

    Last month, I attended the Google Analytics Partner Summit, which was held in the prestigious Fairmont hotel in San Francisco. I also spent an additional day immersing myself in Optimize and GTM’s roadmaps. While most announcements are confidential, I can share some features that have been made public at the Google Marketing Next event or […]

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