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  • eCommerce SEO: How to Deal with Products that are Out of Stock

    One of the biggest issues we’ve come across in ecommerce sites is the massive amount of 404 errors. This is usually rooted to deleted products that are out of stock. It comes as a surprise to us at FIRST Digital that many big companies in New Zealand – and around the globe, even – don’t […]

  • How to Create Calculated Metrics in Google Data Studio with Blended Data Source

    Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]

  • Finding Method in Research Madness

    It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience.   As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

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