Advertising is broken! Here’s $1,500,000 that shows it.

published by on 12th December 2016 under Digital Strategy, General

Advertising is broken

 

I was taken aback this week by an article I read in the NZ Herald entitled “FCB: Too many ads based on fashion, not fact”, by FCB analyst Peter Field.

Mr. Field takes the position that in a quest to reduce wastage in marketing, we have gone too far. That our push to personalize advertising and target core customers was an erroneous theory and companies should do more broadcast advertising. He cites a paper that declares “mass media are still crucial for effectiveness” and another that “waste (from mass media) contributes to advertising effectiveness by increasing its credibility.”

This, I simply do not believe.

 

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Google Analytics Health Check: Is Your Data In Good Shape?

published by on 8th December 2016 under Conversion (CRO), Digital Strategy, General, etc

Google Analytics Health Check: Is Your Data In Good Shape?

 

If you’re like most businesses, you accumulate customer data faster than you come up with valuable insights to grow your business. The gap lies in the need for good Analytics.

Data without analytics is useless.

 

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Why you need data visualization to harness the power of data – Klipfolio Reporting Dashboard

published by on 30th November 2016 under Digital Strategy, Google Analytics

Data Visualization with Klipfolio

It is remarkable how many companies still rely on manually collecting, preparing and formatting data for reporting purposes. The disadvantages of such habits are no secret: it takes a lot of time and the risk for human errors is significant.

Data collection is one thing, visualization is another.

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Google Data Studio Finally Available in New Zealand

published by on 29th September 2016 under Events, General, Google Analytics, etc

Google Data Studio in NZ

 

 

We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now :-)

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Outstanding Revenue Increase 10X in 5 months from Performance Media

published by on 2nd August 2016 under Case Studies, Digital Strategy, Performance Media, etc

Pumpkin Patch Performance Media case study

Pumpkin Patch case study testimonial_Maree Lawrencev2

Download the case study now

 

Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.

To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
 

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