In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Fast growing businesses understand the power of data and its importance in driving their content strategy. With content optimisation as one of the top digital priorities for 2016, businesses use data to transform their content into personalised messaging for their customers. This allows for more relevant and engaging conversations with customers.
Since its inception in 2004, Wilderness Motorhomes built a good reputation as a provider of rental motorhomes for the New Zealand market. Although it had built up a solid fan base over the years, they realised that visitors from organic search had not increased significantly year-on-year and online sales directly attributed to organic search had dropped.
Written by John Dosic of firstsiteguide.com
Blogging is not a pastime anymore, nor is it a hobby. It stopped being that a long time ago. Today, it serves many purposes but it has the biggest impact on digital marketing.
Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.