Category Archives Performance Media

Cross-device Remarketing with Google Analytics Launching May 15, 2017

published by on 5th April 2017 under Google Analytics, Industry News, Performance Media

Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection:

Cross-device remarketing GA notification

Many of you have been waiting for this for so long!

Finally, advertisers will be able to re-target a user whatever the acquisition device.

Finally, we will be able to continue the conversation and stop assuming they never visited the site before, which sometimes could result in weird/annoying situations where, for instance a mobile user would be asked to complete his/her purchase while he/she actually just did it earlier on his/her desktop…

OK users still have to be logged-in to his/her Google account and allow Google to access their browsing activity for advertising purpose, but this is still a huge progress towards better, smarter retargeting.
User experience should be improved too!

Can’t wait to see that in action.

https://support.google.com/analytics/answer/7365094

Below the full message about this update:

GA Remarketing Update

A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc

A MARKETING INTERVIEW WITH GRANT OSBORNE: 15 KEY INSIGHTS

 

In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.

 

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Google Analytics Health Check: Is Your Data In Good Shape?

published by on 8th December 2016 under Conversion (CRO), Digital Strategy, General, etc

Google Analytics Health Check: Is Your Data In Good Shape?

 

If you’re like most businesses, you accumulate customer data faster than you come up with valuable insights to grow your business. The gap lies in the need for good Analytics.

Data without analytics is useless.

 

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Outstanding Revenue Increase 10X in 5 months from Performance Media

published by on 2nd August 2016 under Case Studies, Digital Strategy, Performance Media, etc

Pumpkin Patch Performance Media case study

Pumpkin Patch case study testimonial_Maree Lawrencev2

Download the case study now

 

Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.

To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
 

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Related posts

Google Updates Layout: No ads on right side, 4 on top

published by on 22nd February 2016 under Performance Media

Google updates layout-no ads on the right side

This could be HUGE! -

As reported by various sources, Google is rolling out a change to their search results pages for desktop users that removed standard adwords ads on the right hand side of the screen and has 4 paid listings at the top instead of the usual 3.
 

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