Category Archives Performance Media

A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc

A MARKETING INTERVIEW WITH GRANT OSBORNE: 15 KEY INSIGHTS

 

In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.

 

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Google Analytics Health Check: Is Your Data In Good Shape?

published by on 8th December 2016 under Conversion (CRO), Digital Strategy, General, etc

Google Analytics Health Check: Is Your Data In Good Shape?

 

If you’re like most businesses, you accumulate customer data faster than you come up with valuable insights to grow your business. The gap lies in the need for good Analytics.

Data without analytics is useless.

 

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Outstanding Revenue Increase 10X in 5 months from Performance Media

published by on 2nd August 2016 under Case Studies, Digital Strategy, Performance Media, etc

Pumpkin Patch Performance Media case study

Pumpkin Patch case study testimonial_Maree Lawrencev2

Download the case study now

 

Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.

To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
 

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Google Updates Layout: No ads on right side, 4 on top

published by on 22nd February 2016 under Performance Media

Google updates layout-no ads on the right side

This could be HUGE! -

As reported by various sources, Google is rolling out a change to their search results pages for desktop users that removed standard adwords ads on the right hand side of the screen and has 4 paid listings at the top instead of the usual 3.
 

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Ad Blockers: A Change In Power In The Digital Advertising Ecosystem?

published by on 6th October 2015 under Performance Media

AdBlocking – how consolidation in providers could prove very expensive for Google

 

Adblocking has been around for over ten years but has made its way into the spotlight recently – when Apple announced that it will integrate ad blocking capability on mobile devices in its latest operating system.
 

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