Category Archives Industry News

Google Data Studio Finally Available in New Zealand

published by on 29th September 2016 under Events, General, Google Analytics, etc

Google Data Studio in NZ



We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now :-)

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FIRST Team Enters The Combat Zone At Lock ‘N Load

published by on 19th November 2015 under Industry News

FIRST Team Paintball


Here at FIRST, we just love getting our hearts pumping! We did the zombie invasion experience at Escape Masters last August, and now we’re back for another adrenaline filled adventure activity. Last weekend, we headed to Lock ‘N Load Paintball park and decided to shoot each other for fun.

A blend of action, strategy and small projectiles hurling through the air upwards, paintball was an activity similar to what we do at the office on a daily basis (especially the small projectiles hurling through the air).


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FIRST Team Survives The Zombie Invasion at Escape Masters

published by on 28th August 2015 under Industry News

FIRST zombie invasion


You read it right!

For one of our team activities, FIRST headed over to Escape Masters, New Zealand’s first real-life escape game, to experience a real adrenaline rush (like we don’t already have enough at work :) ).

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Universal Analytics Now Universal…

published by on 4th April 2014 under Digital Trends, Google Analytics, Industry News

Sorry for the pun but yes, since April 2nd Universal Analytics (UA) is out of beta and available for anyone. To be fair, this was already the case since March 2013 but now all features from Classic Google Analytics are supported by UA, including Remarketing and Demographics & Interests data pulled from DoubleClick. These features were the main reasons that were holding most of you from migrating to UA but now that they are supported, you can do the big jump and take this as an opportunity to implement Google Tag Manager (GTM) at the same time.

Why Migrate to Universal Analytics

Universal Analytics by Google

  • Track user across multiple devices, sessions and engagement data with the User ID feature and access new reports like the Device overlap:

Cross-device tracking with Universal Analytics

  • Collect data from any digital device with the analytics.js JavaScript library for websites, the Google Analytics SDKs for mobile app tracking, and the Measurement Protocol for any other digital device so you can track basically anything – such as how many time your cat uses his scratching post;
  • Easily customise your configuration options, such as Organic search sources, Session and campaign timeout handling, Referral exclusions and Search term exclusions;
  • Create custom dimensions & metrics to collect data that’s unique to your business.
  • And finally, because you’ll have to migrate anyway. UA is now the only option for new properties and data collection from Classic Google Analytics will be deprecated after at least 2 years from now.


And Why Implement Google Tag Manager too?

  • You want to get more control on your marketing campaigns and get them live quicker;
  • You want to get more insight from your analytics easier and faster;
  • Your site uses more and more different tags, and it becomes difficult to manage them all;
  • You want to make sure that your tracking implementation is right;
  • You want more reliable data collection which won’t hobble your page load;
  • Your webmaster is tired of dealing with your tags that are clearly not his priorities.

Google Tag Manager benefits


How To Migrate TO UA USING GTM?

Alright but before you get too excited and jump into UA and GTM, you better plan things ahead a little bit.
So here is a quick check-list you should follow for a smooth migration:

  1. List and map all tags currently running on your site that you need to transfer to GTM, including Google Analytics events, custom variables and other customisations, such as cross-domain tracking or customised session timeout;
  2. Migrate your Classic Google Analytics property to Universal Analytics;
  3. Wait for the complete migration (up to 48hrs) – Do not change or remove your tracking code until the migration is completed;
  4. Create a GTM account with typically one container per site (property);
  5. Implement the GTM container code on all pages of your site;
  6. In GTM, set up your Universal Analytics tags (pageview, events, ecommerce) as well as other Non-Google and Google tags, such as Google Adwords Conversion tracking tag.
  7. Implement DataLayers (optional but recommended and sometimes required for ecommerce tracking for instance);
  8. Test your GTM container version with the Debug mode;
  9. Publish GTM container and…
  10. …at the same time remove all the hard-coded tags from your site that are now managed by GTM
  11. Be proud of yourself and enjoy your {{favourite drink}} ;-)

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Google Penguin 2.0 Update Results- Australia’s Losers & Winners

published by on 24th May 2013 under Digital Trends, Industry News, Search Engine Optimisation (SEO)

Penguin has landed

Long awaited next gen of Penguin, the webspam algorithm, was unleashed on the net yesterday, ten day after the initial announcement in a recent video on Matt Cutts’ blog . According to Cutts, Google’s Distinguished Engineer & Spam Fighter Extraordinaire,  roughly 2.0% of queries [were] affected in the update.

2.0% of queries [were] affected to a degree that a regular use might notice.

Matt Cutts' tweets about Penguin 2.0

The Google Penguin 2.0 update was not just a data refresh (when data is refreshed in the existing algorithm, like index update), but an algorithm update. First launched in April 2012, Penguin was designed to limit the impact of spam techniques (such as link buying), on Google search results, and affected over 3% of queries, which is considerably less than the notorious Panda. However, Penguin 1.0 affected many of the “money terms” – keywords with high visibility & traffic.

I probably was not the only one checking the indices yesterday –  the few industries that I track did not show much movement (uff!). But I had a real treat this morning, when I noticed that Searchmetrics updated their weekly winners & losers stats early – thanks guys, you know how to make an SEO happy!

Penguin 2.0 Results – Biggest Losers (Australia)

Penguin 2.0 Results (Australia)

Searchmetrics: Penguin 2.0 – Biggest Losers

Penguin Biggest losers - absolute values

I’ve asked Mark Baartse, Consulting Director @ First: for a comment:

“Some not surprising entries: Shopping comparison engines are always ripe for algo updates, and have been hit this time. I know they do very aggressive link building so perhaps their tactics left something to be desired.
In a similar space, travel aggregators have often been on the razor edge of algo updates, so and aren’t a surprise. – that that drop is a mystery. I’d be surprised if they are doing any dubious SEO activities.
Few sites on the list seem to be more of a “noise”, or drops unrelated to SEO activities. It would seem odd for to be hit by the Penguin update, although their drop is massive. I find that curious. “” is a small hit and is most likely just reporting noise – perhaps some pages removed? is presumably because they just changed domain.

Penguin 2.0 Results – The Winners (Australia)

Penguin 2.0 Winnerspenguin 2.0 Winners - Absolute values

And Now To You

We will continue to check the results, but I think we need to wait till the dust settles to see some really meaningful results. What do you think of the results? Have you noticed big movements in your site’s visibility? Leave a comment or drop me line on Twitter @wioletakawecka.