Category Archives General

FIRST Is a Google Data Studio Certified Partner

published by on 8th January 2018 under Events, General, Google Analytics

Happy new year all!

And to start this year on a great note, we are happy to announce that FIRST has earned the certification for Google Data Studio.

We have used Google Data Studio since its launch in 2016 and it has quickly become one of our favourite data visualisation tool to share insights and do some data exploration with ease.

Google Analytics Partner

 

If you haven’t done so yet, have a play with it.

Happy data visualisation!

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Google Analytics Desktop UI Roll Out – New Improvements and Design

published by on 14th February 2017 under General, Google Analytics

The New Google Analytics Desktop UI

 

If you’ve logged into GA since Friday 10th, you sure have noticed the GA user interface got a new look. The changes on the Google Analytics Desktop UI have been announced by Google in October 2016 and have now been rolled out to everyone.

Although not groundbreaking, there are a few changes worthy to know.

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How To Make Better Use Of Your Data In 2017 With Google Analytics 360

published by on 22nd December 2016 under Digital Strategy, Digital Trends, General, etc

GOOGLE ANALYTICS 360

 

With 2016 wrapping up it’s a great time to reflect on how you can take your digital marketing to a whole new level in 2017. In the age of Digital Transformation where the customer journey is more complex than ever before, consisting of multiple channels and touch points, measuring and optimising data in Google Analytics 360 will be the foundation of how businesses operate in 2017.

Make better use of your data with GA 360 in 2017 with these actionable tips shared by some of the world-leading experts in the digital marketing industry.

 

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A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc

A MARKETING INTERVIEW WITH GRANT OSBORNE: 15 KEY INSIGHTS

 

In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.

 

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Advertising is broken! Here’s $1,500,000 that shows it.

published by on 12th December 2016 under Digital Strategy, General

Advertising is broken

 

I was taken aback this week by an article I read in the NZ Herald entitled “FCB: Too many ads based on fashion, not fact”, by FCB analyst Peter Field.

Mr. Field takes the position that in a quest to reduce wastage in marketing, we have gone too far. That our push to personalize advertising and target core customers was an erroneous theory and companies should do more broadcast advertising. He cites a paper that declares “mass media are still crucial for effectiveness” and another that “waste (from mass media) contributes to advertising effectiveness by increasing its credibility.”

This, I simply do not believe.

 

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