Category Archives Events

Smarter Data 2016 Conference – 10 Key Themes

published by on 8th April 2016 under Digital Strategy, Digital Trends, Events

Smarter data conference blog post title_v2

 

Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.

Here are some of the key themes from the day:
 

Continue reading

6 Nerdy Takeaways from MeasureCamp Melbourne 2016

published by on 29th March 2016 under Digital Trends, Events, Google Analytics

Measurecamp blog post title

 

Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
 

Continue reading

2015 Online Retailer NZ – FIRST Jelly Bean Challenge

published by on 29th October 2015 under Conversion (CRO), Events

2015 Online Retailer NZ - FIRST Jelly Bean Challenge

 

FIRST was proud to participate as an exhibitor and guest speaker at the 2015 Online Retailer New Zealand conference in the Aotea Centre last 22 October.  The event was a great opportunity for pure-players and bricks-and-mortar retailers to learn how to keep up with their digital customers through Australian and local case studies, roundtable discussions and networking with technology partners and others in the retail industry.
 

Continue reading

Related posts

2015 Analytics Conference: 8 Key Takeaways

published by on 19th October 2015 under Digital Trends, Events, Google Analytics

From left to right: Tim Wilson (Analytics Demystified), Chris Samila (Optimizely),  Shana inge (Twitter),  Jodie Sangster (IAPA-ADMA), Mike Kwong (Google), Simo Ahava (Reaktor), Lea Pica (LeaPica,com), Krista Seiden (Google), Carey Wilkins (Evolytics), Benjamin Mangold (Loves Data), Jim Sterne (Digital Analytics Association)

From left to right: Tim Wilson (Analytics Demystified), Chris Samila (Optimizely), Shana inge (Twitter), Jodie Sangster (IAPA-ADMA), Mike Kwong (Google), Simo Ahava (Reaktor), Lea Pica (LeaPica,com), Krista Seiden (Google), Carey Wilkins (Evolytics), Benjamin Mangold (Loves Data), Jim Sterne (Digital Analytics Association)

Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.

There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
 

Continue reading

Related posts

Google Partners Masterclass 2015 Insights Part 7: Uncovering Google Not Provided Keyword Data

published by on 21st August 2015 under Digital Strategy, Digital Trends, Events, etc

Uncovering (Not Provided) Keyword Data in Google Analytics

 

In yesterday’s post, we took a closer look at Google AdWords’ latest enhancement to Dynamic Search Ads (DSA). I also shared with you some best practices and tips on how to make the most out of this new enhancement. For the 7th and last post of the Google Partners Masterclass 2015 series, we’ll dive into cracking the Google not provided keyword data so you can enable better SEO performance reporting and find out what’s working and what to improve on.
 

Continue reading

Related posts