Category Archives Events

A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc



In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.


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Google Data Studio Finally Available in New Zealand

published by on 29th September 2016 under Events, General, Google Analytics, etc

Google Data Studio in NZ



We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now :-)

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Improving Your Customer Experience Online – Digital Marketing Masterclass 2016

published by on 21st June 2016 under Digital Strategy, Digital Trends, Events

Digital Marketing Masterclass - Grant Osborne titlev2


Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.

My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.

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Smarter Data 2016 Conference – 10 Key Themes

published by on 8th April 2016 under Digital Strategy, Digital Trends, Events

Smarter data conference blog post title_v2


Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.

Here are some of the key themes from the day:

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6 Nerdy Takeaways from MeasureCamp Melbourne 2016

published by on 29th March 2016 under Digital Trends, Events, Google Analytics

Measurecamp blog post title


Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.

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