Category Archives Email Marketing

Case Study – TV3 Outrageous Fortune Email Marketing

published by on 22nd October 2008 under Case Studies, Email Marketing

Outrageous Fortune won five of the key awards at the Qantas Television Awards, two Woman’s Day Readers’ Choice Awards, four TV Guide Best on the Box People’s Choice Awards and six of the top drama categories at the Air New Zealand Screen Awards in 2007.

 

Find out how our Watch And Win email marketing campaign promoted the new season of Outrageous Fortune to over 130,000 people.

 

Download the TV3 Case Study

 

Related posts

Online advertising for targeted campaigns

published by on 27th November 2007 under Email Marketing, Search Engine Marketing (PPC)

Australia has recently elected a new Government and with it a new Prime Minister. Russell Brown from Public Address raises the impact online advertising had on Australian election campaigns in a recent post:

Continue reading

Related posts

Email Advertising

published by on 20th March 2007 under Email Marketing, Performance Media

What Is Email Advertising?

Email advertising is when you place an ad in an email sent to a list owned by another site. For example an advertorial in a site’s regular newsletter. There are also permission lists where subscribers have given permission to receive emails from companies offering specific products or services.

Ads have traditionally been text editorials but with the adoption of HTML email clients’ banners and forms can now be supported in email advertising.

Continue reading

Related posts

Email Marketing – Further Information

published by on under Email Marketing

Email Marketing Industry Statistics

The click through rates and conversion rates are highly dependent on the personalised and tailored nature of the email communication. Jungle.com report that where past purchase history is used to target emails, clicks go up from 3% to 5.5%. They also report that these responders are 83% more likely to buy than responders from an untargeted registration list. Click rates to e-mails targeted using browsing history increased from 3% to 30% and conversion increased from 3% to 7.5% – a cumulative increase of 2,500%.

Continue reading

Related posts

Email Marketing

published by on under Email Marketing

Improve your sales and build stronger relationships with your prospects and customers with a strategic email marketing campaign. Make your life easier with an HTML editor, scheduling, bounce handling, and subscription management or outsource your email campaigns to First Rate’s marketing experts.

What Is Email Marketing?

Email Marketing is the process of sending email newsletters, alerts or other messages to an “in house” list of recipients or in response to a form or email contact where permission has been given to receive email from you.

Continue reading

Related posts