Category Archives Digital Trends

Smarter Data 2016 Conference – 10 Key Themes

published by on 8th April 2016 under Digital Strategy, Digital Trends, Events

Smarter data conference blog post title_v2

 

Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.

Here are some of the key themes from the day:
 

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6 Nerdy Takeaways from MeasureCamp Melbourne 2016

published by on 29th March 2016 under Digital Trends, Events, Google Analytics

Measurecamp blog post title

 

Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
 

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Exciting New Google Analytics 360 Suite Announced

published by on 16th March 2016 under Digital Trends, Google Analytics

Google Analytics 360 Suite

 

Today, a powerful new Google Analytics suite was announced. The Google Analytics 360 suite.
 

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The Digital Marketing Training your university doesn’t teach you

published by on 9th December 2015 under Conversion (CRO), Digital Strategy, Digital Trends, etc

digital marketing training blog title

 

Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.

 

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2015 Analytics Conference: 8 Key Takeaways

published by on 19th October 2015 under Digital Trends, Events, Google Analytics

From left to right: Tim Wilson (Analytics Demystified), Chris Samila (Optimizely),  Shana inge (Twitter),  Jodie Sangster (IAPA-ADMA), Mike Kwong (Google), Simo Ahava (Reaktor), Lea Pica (LeaPica,com), Krista Seiden (Google), Carey Wilkins (Evolytics), Benjamin Mangold (Loves Data), Jim Sterne (Digital Analytics Association)

From left to right: Tim Wilson (Analytics Demystified), Chris Samila (Optimizely), Shana inge (Twitter), Jodie Sangster (IAPA-ADMA), Mike Kwong (Google), Simo Ahava (Reaktor), Lea Pica (LeaPica,com), Krista Seiden (Google), Carey Wilkins (Evolytics), Benjamin Mangold (Loves Data), Jim Sterne (Digital Analytics Association)

Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.

There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind:
 

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