Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.
Here are some of the key themes from the day:
Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.
Here’s a blog post especially for you graduates who are looking to start a career in Digital Marketing and desire to set yourself apart in a competitive employment market where employers are looking for real skills and some experience.
From left to right: Tim Wilson (Analytics Demystified), Chris Samila (Optimizely), Shana inge (Twitter), Jodie Sangster (IAPA-ADMA), Mike Kwong (Google), Simo Ahava (Reaktor), Lea Pica (LeaPica,com), Krista Seiden (Google), Carey Wilkins (Evolytics), Benjamin Mangold (Loves Data), Jim Sterne (Digital Analytics Association)
Last month, I attended the 2015 Analytics conference in Sydney presented by Loves Data with Google and gathering under one roof some of the top leaders in the Analytics industry.
There were a lot of great insights on the fundamentals of data analytics and making it more powerful, while staying easy to use. I’m not going to detail each session – we could write a book about each – but here are some key things we should always keep in mind: