Category Archives Digital Trends

How To Make Better Use Of Your Data In 2017 With Google Analytics 360

published by on 22nd December 2016 under Digital Strategy, Digital Trends, General, etc



With 2016 wrapping up it’s a great time to reflect on how you can take your digital marketing to a whole new level in 2017. In the age of Digital Transformation where the customer journey is more complex than ever before, consisting of multiple channels and touch points, measuring and optimising data in Google Analytics 360 will be the foundation of how businesses operate in 2017.

Make better use of your data with GA 360 in 2017 with these actionable tips shared by some of the world-leading experts in the digital marketing industry.


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A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc



In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.


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Improving Your Customer Experience Online – Digital Marketing Masterclass 2016

published by on 21st June 2016 under Digital Strategy, Digital Trends, Events

Digital Marketing Masterclass - Grant Osborne titlev2


Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.

My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.

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Smarter Data 2016 Conference – 10 Key Themes

published by on 8th April 2016 under Digital Strategy, Digital Trends, Events

Smarter data conference blog post title_v2


Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.

Here are some of the key themes from the day:

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6 Nerdy Takeaways from MeasureCamp Melbourne 2016

published by on 29th March 2016 under Digital Trends, Events, Google Analytics

Measurecamp blog post title


Last week, I attended MeasureCamp in Melbourne, Australia. It was the first analytics unconference in Australia. The idea of an unconference is that the discussion topics are made up on the day rather than planned ahead. It veers away from traditional one-way presentations wherein a speaker presents the topic and the audience are mere spectators. In an unconference, the participants are the speakers.

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