Category Archives Digital Trends

Google Analytics Partner Summit 2017

published by on 11th September 2017 under Digital Trends, Events, Google Analytics, etc

Last month, I attended the Google Analytics Partner Summit, which was held in the prestigious Fairmont hotel in San Francisco. I also spent an additional day immersing myself in Optimize and GTM’s roadmaps. While most announcements are confidential, I can share some features that have been made public at the Google Marketing Next event or that have officially been released recently.

 

Google products covered during the GACP Summit

Google products covered during the GACP Summit

I must say I’ve been impressed by the amount of new features planned and most importantly by the transparency of Google’s product teams, answering questions on the spot and always eager to get more feedback.

 

Opening Keynote with Justin Cutroni & Jesse Savage

Opening Keynote with Justin Cutroni & Jesse Savage

 

During the opening Keynote, Analytics Evangelist Justin Cutroni and GA’s Head of Product Jesse Savage shared some of the main Google’s mid-long term focuses:

  1. Easily gain insights with Google technology and machine learning
  2. Make implementation simpler and open platforms for data and analysis

I believe this summarises the upcoming innovations, including the ones below:

 

ANALYTICS

One of the main announcements was the presentation of a new tagging library : gtag.js.

Released last month, the gtag.js library aims at making tagging easier and providing a unified implementation strategy across Google’s conversion tracking, remarketing and site-analytics products.

This update only concerns new on-page GA implementation only, i.e. you don’t have to update your GA tracking code (using analytics.js). And if you have your GA tracking called from GTM, then nothing needs to be changed – gtag.js is not yet supported by GTM anyway.

More info on the gtag.js tagging will be provided in a future post.

 

ATTRIBUTION

The free tier of Attribution, announced during the Google Marketing Next this year, has been confirmed for Q1 2018. Attribution will include the Data-Driven Attribution model, which is currently available to Attribution 360 customers only. Attribution 360 will receive extra features to make attribution insights even more actionable.

 

TAG MANAGER

Since the Google Analytics Settings variable in May, there hasn’t been a lot of major novelties in GTM, apart from some UI improvements (filtering, searching, pagination, trigger-color triggers). They lately release the ability to use GA Enhanced Ecommerce for Firebase Apps. But the best is still to come with some nice in-built triggers and variables that are very much expected by the community…Watch this space…

 

OPTIMIZE

Optimize is certainly one of the top priorities for the GA 360 Suite team right now in terms of catching up with competition such as Optimizely or Visual Website Optimizer but the announcements in terms of UI, integration and personalisation will certainly convince more and more experimenters to migrate to Google. Optimize’s roadmap does look impressive!

 

DATA STUDIO

Since its launch in May 2016, DS has been hugely adopted by GA users (we use A LOT here at FIRST). However until last week, data sources were relatively limited to mainly Google products. Last week, new Community connectors have been added, which allows connecting any online data sources. They are already about 50 connectors available in the gallery and no doubt that the community is going to contribute adding event more connectors in the coming months. This will certainly help getting even more users on board!

 

These are some of few announcements that we can share right now but of course a lot more were presented. While some “just” focus on making the user experience better, few are bringing analytics and data to the next level, which is very exciting to see!

 

Bonus

Below some shots of my Googleplex tour in Mountain view. A special thanks to Chewy, Site Reliability Engineer for leading the tour with so much enthusiasm and Angus, AU/NZ Partner Manager for organizing this all!

From top to bottom: 1- SpaceShipOne & Darth Vader 2-Android OS Cemetery 3-T-Rex 4-Latest Oreo Android OS 5-Google's Main building 6-MIPS per square foot optimization with corkboard server rack...

From top to bottom: 1- SpaceShipOne & Darth Vader 2- Android OS Cemetery 3- T-Rex 4- Latest Oreo Android OS 5- Google’s Main building 6- MIPS per square foot optimization with corkboard server rack…

How To Make Better Use Of Your Data In 2017 With Google Analytics 360

published by on 22nd December 2016 under Digital Strategy, Digital Trends, General, etc

GOOGLE ANALYTICS 360

 

With 2016 wrapping up it’s a great time to reflect on how you can take your digital marketing to a whole new level in 2017. In the age of Digital Transformation where the customer journey is more complex than ever before, consisting of multiple channels and touch points, measuring and optimising data in Google Analytics 360 will be the foundation of how businesses operate in 2017.

Make better use of your data with GA 360 in 2017 with these actionable tips shared by some of the world-leading experts in the digital marketing industry.

 

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A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc

A MARKETING INTERVIEW WITH GRANT OSBORNE: 15 KEY INSIGHTS

 

In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.

 

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Improving Your Customer Experience Online – Digital Marketing Masterclass 2016

published by on 21st June 2016 under Digital Strategy, Digital Trends, Events

Digital Marketing Masterclass - Grant Osborne titlev2

 

Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.

My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
 

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Smarter Data 2016 Conference – 10 Key Themes

published by on 8th April 2016 under Digital Strategy, Digital Trends, Events

Smarter data conference blog post title_v2

 

Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals.

Here are some of the key themes from the day:
 

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