Category Archives Conversion (CRO)

Women’s Fashion Online Checkout Usability Report: A Review of 10 Australian Retailers

published by on 26th July 2016 under Conversion (CRO), Industry Reports

Women's Fashion Online Checkout Usability Report

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A beautiful Polly Luxe Trench, 30% off, for $99? Awesome! Buy Now!

My log in information? I’m a new customer. I’ll just check out as a guest.

No guest checkout? I just want that Trench, its winter! Never mind, I’ll just buy somewhere else.

Sounds familiar? We’ve all been there – a site asks for log in information and so we leave. But did you know that there are other factors that can give your customers a bad online checkout experience?

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Strong and Immediate Revenue Growth With Smart CRO Solution

published by on 30th June 2016 under Case Studies, Conversion (CRO), Digital Strategy

Primepac CRO case study


Primepac CRO case study testimonial_v2

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With a great offline business and approach built over 15 years, Primepac is a leading manufacturer and distributor of industrial supplies and packaging products in New Zealand. With an increasing percentage of their market shopping online, they were faced with the challenge of replicating their offline success online.

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230% Surge in Lead Conversions in Just 4 Days

published by on 23rd June 2016 under Case Studies, Conversion (CRO)

Solarcity CRO and AB testing case study


Solarcity CRO and AB testing case study testimonial

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solarcity is New Zealand’s leading solar power company, providing a range of solar solutions to help fight the rising cost of power and stop climate change. Operating for over 35 years, they have completed over 6,000 solar installations on Kiwi homes and businesses and won numerous awards for innovation and excellence. But because their offering is a high-involvement purchase, they weren’t converting as much visitors into leads from the site. They needed help in increasing leads and closing more sales.

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Wilderness Drives Ahead With 43% Growth In Bookings – Case Study

published by on 16th June 2016 under Case Studies, Conversion (CRO), Digital Strategy, etc

Wilderness Motorhomes SEO and CRO case study title

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Since its inception in 2004, Wilderness Motorhomes built a good reputation as a provider of rental motorhomes for the New Zealand market. Although it had built up a solid fan base over the years, they realised that visitors from organic search had not increased significantly year-on-year and online sales directly attributed to organic search had dropped.

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Pre-Purchase Experience Review of Australian Women’s Fashion Retailers

published by on 13th June 2016 under Conversion (CRO), Industry Reports

Pre-purchase experience title womens fashion


In our previous posts, we have discussed how to optimise the checkout customer experience and post-purchase experience in the women’s fashion industry exploring ten top Australian retail brands. Today, we’ll be diving into the pre-purchase experience highlighting the shipping and returns features offered by these top Australian women’s fashion retail brands.

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