In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Christmas time is by far the biggest sales period of the year for retailers. No matter what industry, retail businesses strive to seamlessly integrate their physical and digital systems to serve the growing number of omnishoppers.
With online shopping, customers don’t get to see inviting, creative window displays or feel the festive Christmas spirit through cheerful sales assistants and other in-store experiences. So, how can retailers make sure they attract a lot of eager shoppers and meet customer expectations during this critical trading period?
If you’re like most businesses, you accumulate customer data faster than you come up with valuable insights to grow your business. The gap lies in the need for good Analytics.
Data without analytics is useless.
A beautiful Polly Luxe Trench, 30% off, for $99? Awesome! Buy Now!
My log in information? I’m a new customer. I’ll just check out as a guest.
No guest checkout? I just want that Trench, its winter! Never mind, I’ll just buy somewhere else.
Sounds familiar? We’ve all been there – a site asks for log in information and so we leave. But did you know that there are other factors that can give your customers a bad online checkout experience?
With a great offline business and approach built over 15 years, Primepac is a leading manufacturer and distributor of industrial supplies and packaging products in New Zealand. With an increasing percentage of their market shopping online, they were faced with the challenge of replicating their offline success online.