Author Archives: Zharina Pelea

A Marketing Interview With Grant Osborne: 15 Key Insights

published by on 21st December 2016 under Conversion (CRO), Digital Strategy, Digital Trends, etc

A MARKETING INTERVIEW WITH GRANT OSBORNE: 15 KEY INSIGHTS

 

In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.

Here are some of the valuable insights from this takeaway-packed interview.

 

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Christmas Shopping Online CRO Industry Report: A Review of 10 Australian Retailers

published by on 16th December 2016 under Conversion (CRO), Industry Reports

CHRISTMAS SHOPPING ONLINE CRO INDUSTRY REPORT

Christmas time is by far the biggest sales period of the year for retailers. No matter what industry, retail businesses strive to seamlessly integrate their physical and digital systems to serve the growing number of omnishoppers.

With online shopping, customers don’t get to see inviting, creative window displays or feel the festive Christmas spirit through cheerful sales assistants and other in-store experiences. So, how can retailers make sure they attract a lot of eager shoppers and meet customer expectations during this critical trading period?
 

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Outstanding Revenue Increase 10X in 5 months from Performance Media

published by on 2nd August 2016 under Case Studies, Digital Strategy, Performance Media, etc

Pumpkin Patch Performance Media case study

Pumpkin Patch case study testimonial_Maree Lawrencev2

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Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.

To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
 

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Women’s Fashion Online Checkout Usability Report: A Review of 10 Australian Retailers

published by on 26th July 2016 under Conversion (CRO), Industry Reports

Women's Fashion Online Checkout Usability Report

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A beautiful Polly Luxe Trench, 30% off, for $99? Awesome! Buy Now!

My log in information? I’m a new customer. I’ll just check out as a guest.

No guest checkout? I just want that Trench, its winter! Never mind, I’ll just buy somewhere else.

Sounds familiar? We’ve all been there – a site asks for log in information and so we leave. But did you know that there are other factors that can give your customers a bad online checkout experience?
 

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Data-driven Content Strategy: Creating Powerful and Successful Content In 1 Day

published by on 13th July 2016 under Digital Strategy, Search Engine Optimisation (SEO)

data-driven content strategy

 

Fast growing businesses understand the power of data and its importance in driving their content strategy. With content optimisation as one of the top digital priorities for 2016, businesses use data to transform their content into personalised messaging for their customers. This allows for more relevant and engaging conversations with customers.

 

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