In this interview, Grant Osborne, General Manager of FIRST Digital NZ shares valuable insights on growing a business in an increasingly competitive and constantly evolving digital space with fellow Marketer, Ryan Jennings of The Ryan Marketing Show.
Here are some of the valuable insights from this takeaway-packed interview.
Christmas time is by far the biggest sales period of the year for retailers. No matter what industry, retail businesses strive to seamlessly integrate their physical and digital systems to serve the growing number of omnishoppers.
With online shopping, customers don’t get to see inviting, creative window displays or feel the festive Christmas spirit through cheerful sales assistants and other in-store experiences. So, how can retailers make sure they attract a lot of eager shoppers and meet customer expectations during this critical trading period?
Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.
To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
A beautiful Polly Luxe Trench, 30% off, for $99? Awesome! Buy Now!
My log in information? I’m a new customer. I’ll just check out as a guest.
No guest checkout? I just want that Trench, its winter! Never mind, I’ll just buy somewhere else.
Sounds familiar? We’ve all been there – a site asks for log in information and so we leave. But did you know that there are other factors that can give your customers a bad online checkout experience?
Fast growing businesses understand the power of data and its importance in driving their content strategy. With content optimisation as one of the top digital priorities for 2016, businesses use data to transform their content into personalised messaging for their customers. This allows for more relevant and engaging conversations with customers.