Author Archives: Grant

About Grant

I’m a results-driven and performance-focussed digital marketing professional.

I love thinking BIG and believe in seeking to compete through smart innovation.

How To Make Better Use Of Your Data In 2017 With Google Analytics 360

published by on 22nd December 2016 under Digital Strategy, Digital Trends, General, etc

GOOGLE ANALYTICS 360

 

With 2016 wrapping up it’s a great time to reflect on how you can take your digital marketing to a whole new level in 2017. In the age of Digital Transformation where the customer journey is more complex than ever before, consisting of multiple channels and touch points, measuring and optimising data in Google Analytics 360 will be the foundation of how businesses operate in 2017.

Make better use of your data with GA 360 in 2017 with these actionable tips shared by some of the world-leading experts in the digital marketing industry.

 

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Advertising is broken! Here’s $1,500,000 that shows it.

published by on 12th December 2016 under Digital Strategy, General

Advertising is broken

 

I was taken aback this week by an article I read in the NZ Herald entitled “FCB: Too many ads based on fashion, not fact”, by FCB analyst Peter Field.

Mr. Field takes the position that in a quest to reduce wastage in marketing, we have gone too far. That our push to personalize advertising and target core customers was an erroneous theory and companies should do more broadcast advertising. He cites a paper that declares “mass media are still crucial for effectiveness” and another that “waste (from mass media) contributes to advertising effectiveness by increasing its credibility.”

This, I simply do not believe.

 

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Google Analytics Health Check: Is Your Data In Good Shape?

published by on 8th December 2016 under Conversion (CRO), Digital Strategy, General, etc

Google Analytics Health Check: Is Your Data In Good Shape?

 

If you’re like most businesses, you accumulate customer data faster than you come up with valuable insights to grow your business. The gap lies in the need for good Analytics.

Data without analytics is useless.

 

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Improving Your Customer Experience Online – Digital Marketing Masterclass 2016

published by on 21st June 2016 under Digital Strategy, Digital Trends, Events

Digital Marketing Masterclass - Grant Osborne titlev2

 

Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.

My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
 

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Exciting New Google Analytics 360 Suite Announced

published by on 16th March 2016 under Digital Trends, Google Analytics

Google Analytics 360 Suite

 

Today, a powerful new Google Analytics suite was announced. The Google Analytics 360 suite.
 

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