Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection:
Many of you have been waiting for this for so long!
Finally, advertisers will be able to re-target a user whatever the acquisition device.
Finally, we will be able to continue the conversation and stop assuming they never visited the site before, which sometimes could result in weird/annoying situations where, for instance a mobile user would be asked to complete his/her purchase while he/she actually just did it earlier on his/her desktop…
OK users still have to be logged-in to his/her Google account and allow Google to access their browsing activity for advertising purpose, but this is still a huge progress towards better, smarter retargeting.
User experience should be improved too!
Can’t wait to see that in action.
Below the full message about this update:
If you’ve logged into GA since Friday 10th, you sure have noticed the GA user interface got a new look. The changes on the Google Analytics Desktop UI have been announced by Google in October 2016 and have now been rolled out to everyone.
Although not groundbreaking, there are a few changes worthy to know.
We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now
As part of my job, I’ve audited many Google Analytics implementations for small and large businesses, and despite the documentation and many resources out there, many issues are still not systematically tackled.
In this post, I share some of the biggest, and yet common mistakes in Google Analytics setup implementation and settings.
You may have notice that the “All Sessions” default segment in GA has been renamed to “All Users”.
It looks like nothing but to me it shows that GA is bringing more and more focus on users and less and less on sessions.
I wouldn’t be surprised to see some user-based metrics such as “conversion rate per user” or “sessions per user” coming up soon as default metrics.
Thanks to calculated metrics your can already create your own .
Of course we still do need session-based metrics, were it only for traffic sources performance but user-based metrics allow us to get closer to the “real” picture of the customer journey.
Time will tell!