Author Archives: Francois

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Cross-device Remarketing with Google Analytics Launching May 15, 2017

published by on 5th April 2017 under Google Analytics, Industry News, Performance Media

Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection:

Cross-device remarketing GA notification

Many of you have been waiting for this for so long!

Finally, advertisers will be able to re-target a user whatever the acquisition device.

Finally, we will be able to continue the conversation and stop assuming they never visited the site before, which sometimes could result in weird/annoying situations where, for instance a mobile user would be asked to complete his/her purchase while he/she actually just did it earlier on his/her desktop…

OK users still have to be logged-in to his/her Google account and allow Google to access their browsing activity for advertising purpose, but this is still a huge progress towards better, smarter retargeting.
User experience should be improved too!

Can’t wait to see that in action.

Below the full message about this update:

GA Remarketing Update

Google Analytics Desktop UI Roll Out – New Improvements and Design

published by on 14th February 2017 under General, Google Analytics

The New Google Analytics Desktop UI


If you’ve logged into GA since Friday 10th, you sure have noticed the GA user interface got a new look. The changes on the Google Analytics Desktop UI have been announced by Google in October 2016 and have now been rolled out to everyone.

Although not groundbreaking, there are a few changes worthy to know.

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Google Data Studio Finally Available in New Zealand

published by on 29th September 2016 under Events, General, Google Analytics, etc

Google Data Studio in NZ



We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now :-)

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Top 10 Common Google Analytics Setup Issues (And How To Avoid Them)

published by on 19th July 2016 under Google Analytics

Fixing Google Analytics setup issues


As part of my job, I’ve audited many Google Analytics implementations for small and large businesses, and despite the documentation and many resources out there, many issues are still not systematically tackled.

In this post, I share some of the biggest, and yet common mistakes in Google Analytics setup implementation and settings.

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Google Analytics Update: From Sessions to Users…

published by on 25th February 2016 under Google Analytics

All Sessions segment is now All Users

You may have notice that the “All Sessions” default segment in GA has been renamed to “All Users”.

It looks like nothing but to me it shows that GA is bringing more and more focus on users and less and less on sessions.

I wouldn’t be surprised to see some user-based metrics such as “conversion rate per user” or “sessions per user” coming up soon as default metrics.

Thanks to calculated metrics your can already create your own .

Of course we still do need session-based metrics, were it only for traffic sources performance but user-based metrics allow us to get closer to the “real” picture of the customer journey.

Time will tell!