Cross-device Remarketing with Google Analytics Launching May 15, 2017

published by on 5th April 2017 under Google Analytics, Industry News, Performance Media

Today, you may have seen this notification under your Google Analytics Admin section > Tracking Info > Data Collection:

Cross-device remarketing GA notification

Many of you have been waiting for this for so long!

Finally, advertisers will be able to re-target a user whatever the acquisition device.

Finally, we will be able to continue the conversation and stop assuming they never visited the site before, which sometimes could result in weird/annoying situations where, for instance a mobile user would be asked to complete his/her purchase while he/she actually just did it earlier on his/her desktop…

OK users still have to be logged-in to his/her Google account and allow Google to access their browsing activity for advertising purpose, but this is still a huge progress towards better, smarter retargeting.
User experience should be improved too!

Can’t wait to see that in action.

https://support.google.com/analytics/answer/7365094

Below the full message about this update:

GA Remarketing Update