With our COO Samuel recently celebrating the birth of his first child, we thought it was appropriate that this month’s rankings based research project should focus on maternity and baby retail online!
First Rate has a wealth of experience working with online retailers including the likes of Ezibuy and Max Fashion and we understand the enormous benefits that New Zealand retailers can realise online with good online strategies properly implemented and managed.
In this sector, as with so many in New Zealand, we found that the biggest brands are not the ones doing it best. In fact the most household name of all, Farmers, has a site which Google can’t properly index and from which consumers can’t actually make a purchase.
Other smaller companies are doing a much better job with their PPC and SEO programmes, despite considerably smaller budgets and resources. When you take into account a recent (June 14th 2010) survey by Consensus Advisors, showing Amazon.com to be the “financially healthiest” retailer for the second year in a row, it is not stretching credibility to say that some traditional retailers are still ignoring online at their own peril.
Download the report to understand who leads baby/maternity retailing in New Zealand.