Car Rental Research – SEO and PPC Visibility

published by on 12th May 2010 under Industry Reports, Search Engine Optimisation (SEO)

New Zealand SEO and PPC car rental research 2010

With more than two hundred thousand online searches each month in New Zealand, rental car hire is one of the industries where search engine marketing represents a very significant opportunity.

First Rate’s Online Insights Research investigates the SEO and PPC performance of New Zealand companies and highlights those who are ahead of the game and those who are struggling to play catch-up.

The most surprising result was the search visibility scores achieved by Hertz, a company most of us will have heard of but one which you simply won’t see in the search results.

And on the flip side, VroomVroomVroom.co.nz – a rental car price comparison engine, is outperforming 3 of the 5 major companies it represents.

The research also highlights a Deloitte Fast 50 winner, proving that you don’t need to be an established brand to win online!

Keen to find out more? – The report can be downloaded here: PPC & SEO Visibility – Rental Car Industry Research New Zealand.

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