Campervans and Motorhomes Online Industry Report – NZ SEO REACH 2015

published by on 17th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Campervans and Motorhomes Online Industry Report

For the full report (PDF) please use our download form

Which New Zealand Campervans and Motorhomes providers are maximising their market share online?

Find out which campervans and motorhomes providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on campervans and motorhomes, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis searching for campervans and motorhomes online.

In this Campervans and Motorhomes Online Industry Report we discovered:

  • In our survey, we revealed that the top two places where Kiwis search for information on campervans and motorhomes are on search engines (i.e. Google) and websites of the known providers. This points to the importance for companies to rank in top positions in search engines and optimise their customer’s online experience.
  • Currently, Maui stands out in the search landscape followed by Jucy capturing a big proportion of the voice thanks to prominent organic presence.
  • Majority of the analysed campervans and motorhomes providers have low RBR scores, below 20%. There is significant opportunity for these companies to improve their RBR or search engine reach – for important and popular keywords in organic search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for campervans and motorhomes providers, driving revenue and growing the stores share of digital spend. 

Campervans and Motorhomes Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this campervans and motorhomes online industry report comparison:

* alphacampervans.co.nz
* apollocamper.co.nz
* britz.co.nz
* escaperentals.co.nz
* jucy.co.nz
* maui.co.nz
* mightycampers.co.nz
* nzrentals.keacampers.com
* unitedcampervans.co.nz
* wilderness.co.nz

 

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Travel Insurance Online Industry Report – NZ SEO REACH 2015

published by on 15th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Travel Insurance Online Industry Report

 For the full report (PDF) please use our download form

Which New Zealand Travel Insurance providers are maximising their market share online?

Find out which travel insurance providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on travel insurance, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase travel insurance.

In this Travel Insurance Online Industry Report we discovered:

  • In our consumer survey, it was revealed that nearly 6 out of 10 Kiwis apply online for a travel insurance, which shows the importance of being visible in the digital space and providing great online customer experience.
  • Our survey revealed that Kiwis consider reputation and credibility as the most important factor when purchasing travel insurance, followed by a transparent policy and good price. Companies need to continually improve their trustworthiness among Kiwis, especially through online touch points.
  • Currently, Southern Cross stands out in the search landscape followed by Tower and AA, capturing a big proportion of the demand thanks to prominent organic and paid search presence.
  • Search results are broadly dispersed among a wide range of competitors. In the competitive and margin-driven travel insurance market, providers need to optimise the most cost effective marketing channel – search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for travel insurance providers.

Travel Insurance Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this travel insurance online industry report comparison:

* 1cover.co.nz
* aa.co.nz
* airnewzealand.co.nz
* ami.co.nz
* flightcentre.co.nz
* scti.co.nz
* state.co.nz
* statravel.co.nz
* tower.co.nz
* travelinsurancedirect.co.nz

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Personal Loans Online Industry Report – NZ SEO Reach 2015

published by on under Industry Reports, Research, Search Engine Optimisation (SEO)

Personal Loans Online Industry Report

For the full report (PDF) please use our download form

Which New Zealand Personal Loans providers are maximising their market share online?

Find out which personal loans providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on personal loans, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to apply for personal loans.

In this Personal Loans Online Industry Report we discovered:

  • In our consumer survey, it was revealed that three out of four Kiwis tend to consider getting loans from banks instead of non-bank loan providers. Additionally, in choosing a personal loan provider, Kiwis consider these as very important factors –  low interest rates, low fees; and reputation and credibility.
  • Currently, Finance Now stands out in the search landscape followed by ANZ and Max Loans capturing big proportion of the voice thanks to prominent organic presence.
  • Majority of the analysed personal loan providers have low RBR scores, below 30%.
  • Due to low RBR scores of majority of the personal loans providers, search results are broadly dispersed among a wide range of competitors. In the competitive and margin-driven personal loans market, providers need to optimise the most cost effective marketing channel – search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for personal loan providers.

Rankings Based Reach Natural Search

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this personal loans online industry report comparison:

* anz.co.nz
* asb.co.nz
* financenow.co.nz
* firstcreditunion.co.nz
* gemoney.co.nz
* harmoney.com
* hsbc.co.nz
* instantfinance.co.nz
* kiwibank.co.nz
* maxloans.co.nz
* rapidloans.co.nz
* westpac.co.nz

 

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Life and Health Insurance Online Industry Report – NZ SEO REACH 2015

published by on under Industry Reports, Research, Search Engine Optimisation (SEO)

Life and Health Insurance Online Industry Report

 For the full report (PDF) please use our download form

Which New Zealand Life and Health Insurance providers are maximising their market share online?

Find out which life and health insurance providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on life and health insurances, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase insurance.

In this Life and Health Insurance Online Industry Report we discovered:

  • In our survey, it was revealed that more than 35% of Kiwis perceive life and health insurance as equally important. Additionally, majority of the respondents search for insurance information directly from the website of the provider and from Google search engine.
  • “New Zealand’s life insurance sector has gained a “low risk” AA rating from global ratings provider Standard & Poor’s, which has highlighted the industry’s profitability. Standard and Poor’s said the [New Zealand] market had room to grow because of population growth, the low rate of New Zealanders with life insurance policies and “post-catastrophe” risk awareness (Stuff.co.nz, 2014).”
  • Due to low RBR scores of majority of the life and health insurance providers, search results are broadly dispersed among a wide range of competitors. In the competitive and margin-driven market, providers need to optimise the most cost effective marketing channel – search.
  • Currently, AA and Life Direct stands out in the search landscape followed by Pinnacle Life and Nib capturing a big proportion of the demand thanks to prominent organic and paid search presence.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A considered search strategy that integrates both organic and paid search should be a key customer acquisition channel for life and health insurance providers, driving revenue and growing their share of digital spend. 

Rankings Based Reach Natural Search

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this life and health insurance online industry report comparison:

* aa.co.nz
* aia.co.nz
* ami.co.nz
* asb.co.nz
* cigna.co.nz
* kiwibank.co.nz
* lifedirect.co.nz
* nib.co.nz
* pinnaclelife.co.nz
* sovereign.co.nz
* state.co.nz

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Contents, House and Car Insurance Online Industry Report – NZ SEO REACH 2015

published by on 10th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Searching for Contents Insurance Online

For the full report (PDF) please use our download form

Which New Zealand Contents, House and Car Insurance providers are maximising their market share online?

Find out which contents, house and car insurance providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on contents, house and car insurances, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase insurance.

In this Contents, House and Car Insurance Online Industry Report we discovered:

  • Currently, State stands out in the search landscape followed by AMI, AA and Tower capturing a big proportion of the demand thanks to prominent organic and paid search presence.
  • South African owned insurer, Youi, which launched its brand just less than a year ago is quickly catching up in terms of gaining search popularity and market share compared to leading insurance providers in the industry.
  • Due to low RBR scores of majority of the insurance providers, search results are broadly dispersed among a wide range of competitors. In the competitive and margin-driven contents, house and car insurance market, providers need to optimise the most cost effective marketing channel – search.
  • In our survey,  it was revealed that Kiwis considered professional advice as the most important factor when considering house or contents insurance, followed by the range of cover options. Companies need to continually improve in delivering trusted, professional insurance advice, especially through online touch points.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A considered search strategy that integrates both organic and paid search should be a key customer acquisition channel for contents, house and car insurance providers, driving revenue and growing their share of digital spend. 

Rankings Based Reach Natural Search

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this contents, house and car online industry report comparison:

* aa.co.nz
* aainsurance.co.nz
* ami.co.nz
* anz.co.nz
* fintel.co.nz
* kiwibank.co.nz
* state.co.nz
* tower.co.nz
* westpac.co.nz
* youi.co.nz

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