Top 10 Common Google Analytics Setup Issues (And How To Avoid Them)

published by on 19th July 2016 under Google Analytics

Fixing Google Analytics setup issues

 

As part of my job, I’ve audited many Google Analytics implementations for small and large businesses, and despite the documentation and many resources out there, many issues are still not systematically tackled.

In this post, I share some of the biggest, and yet common mistakes in Google Analytics setup implementation and settings.
 

Continue reading

Data-driven Content Strategy: Creating Powerful and Successful Content In 1 Day

published by on 13th July 2016 under Digital Strategy, Search Engine Optimisation (SEO)

data-driven content strategy

 

Fast growing businesses understand the power of data and its importance in driving their content strategy. With content optimisation as one of the top digital priorities for 2016, businesses use data to transform their content into personalised messaging for their customers. This allows for more relevant and engaging conversations with customers.

 

Continue reading

Strong and Immediate Revenue Growth With Smart CRO Solution

published by on 30th June 2016 under Case Studies, Conversion Rate Optimisation (CRO), Digital Strategy

Primepac CRO case study

 

Primepac CRO case study testimonial_v2

Download the case study now

 
With a great offline business and approach built over 15 years, Primepac is a leading manufacturer and distributor of industrial supplies and packaging products in New Zealand. With an increasing percentage of their market shopping online, they were faced with the challenge of replicating their offline success online.
 

Continue reading

230% Surge in Lead Conversions in Just 4 Days

published by on 23rd June 2016 under Case Studies, Conversion Rate Optimisation (CRO)

Solarcity CRO and AB testing case study

 

Solarcity CRO and AB testing case study testimonial

Download the case study now

 

solarcity is New Zealand’s leading solar power company, providing a range of solar solutions to help fight the rising cost of power and stop climate change. Operating for over 35 years, they have completed over 6,000 solar installations on Kiwi homes and businesses and won numerous awards for innovation and excellence. But because their offering is a high-involvement purchase, they weren’t converting as much visitors into leads from the site. They needed help in increasing leads and closing more sales.
 

Continue reading

Improving Your Customer Experience Online – Digital Marketing Masterclass 2016

published by on 21st June 2016 under Digital Strategy, Digital Trends, Events

Digital Marketing Masterclass - Grant Osborne titlev2

 

Last May 2016, I was invited to present at the Digital Marketing Masterclass held at The Langham, Auckland. The one-day conference was well attended by business owners, professional services firms and marketing teams seeking to grow their businesses and maximise the return on their marketing investment.

My presentation was focused on improving your customer experience online by designing a great company website that generates revenue.
 

Continue reading