Cruise Holiday Online Industry Report – NZ SEO REACH 2015

published by on 30th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Cruise Holiday Online Industry Report

 For the full report (PDF) please use our download form

Which New Zealand cruise holiday providers are maximising their market share online?

Find out which cruise holiday providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on cruise holiday, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to book a cruise holiday online.

In this Cruise Holiday Online Industry Report we discovered:

  • In our survey, we revealed that Kiwis consider destination/stops and price/offers as the most important factors in booking a cruise. This points to the importance of displaying cruise prices, deals and other product offers visibly and strategically on the websites of cruise holiday providers.
  • Currently, P&O Cruises stands out in the search landscape, capturing a big proportion of the demand thanks to prominent organic search presence.
  • Majority of the analysed cruise holiday providers have low RBR scores, below 20%. There is significant opportunity for these companies to improve their RBR or search engine reach – for important and popular keywords in organic search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A comprehensive and data-driven digital strategy that integrates both organic and paid search should be a key customer acquisition channel for cruise holiday providers, driving revenue and growing the stores share of digital spend. 

Cruise Holiday Rankings Based Reach

For the full report (PDF) please use our download form

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

Websites included in this cruise holiday online industry report comparison:

* cruiseabout.co.nz
* cruiseholidays.co.nz
* cruisesalefinder.co.nz
* finetravel.co.nz
* flightcentre.co.nz
* harveyworld.co.nz
* houseoftravel.co.nz
* letscruise.co.nz
* pocruises.co.nz
* unitedtravel.co.nz

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Accommodation Online Industry Report – NZ SEO REACH 2015

published by on 24th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Searching for Accommodation Online

 For the full report (PDF) please use our download form

Which New Zealand accommodation providers are maximising their market share online?

Find out which accommodation providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on accommodation, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to book accommodation online.

In this Accommodation Online Industry Report we discovered:

  • In our consumer survey, 4 out of 5 Kiwis search and book online for their accommodation. This shows the importance of being visible in the digital space and providing great online customer experience.
  • Currently, Wotif stands out in the search landscape, capturing a big proportion of the demand thanks to prominent organic and paid search presence.
  • Majority of the analysed accommodation providers have low RBR scores, below 15%. There is significant opportunity for these companies to improve their RBR or search engine reach – for important and popular keywords in organic search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for accommodation providers, driving revenue and growing the stores share of digital spend. 

Accommodation Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this accommodation online industry report comparison:

* aatravel.co.nz
* agoda.com
* bookabach.co.nz
* booking.com
* expedia.co.nz
* holidayhouses.co.nz
* travelbug.co.nz
* tripadvisor.co.nz
* trivago.co.nz
* wotif.co.nz

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Furniture Online Industry Report – NZ SEO REACH 2015

published by on 23rd April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Furniture Online Industry Report

For the full report (PDF) please use our download form

 

Which New Zealand furniture providers are maximising their market share online?

Find out which furniture providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on furniture, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase furniture online.

In this Furniture Online Industry Report we discovered:

  • In our consumer survey, it was revealed that price and offers are almost equally important to Kiwis as product quality. This points to the importance of displaying furniture prices, discounts and other product offers visibly and strategically on the websites of furniture providers.
  • Currently, Target Furniture stands out in the search and ranking landscape followed by Harvey Norman, Freedom Furniture and Big Save capturing a big proportion of the voice thanks to prominent organic presence.
  • Majority of the analysed furniture retailers have low RBR scores, below 10%. There is significant opportunity for these retailers to improve their RBR or search engine reach – for important and popular keywords in organic search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for furniture providers, driving revenue and growing the stores share of digital spend. 

Furniture Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this furniture online industry report comparison:

* bigsave.co.nz
* danskemobler.co.nz
* dawsonsfurniture.co.nz
* farmers.co.nz
* freedomfurniture.co.nz
* furniture.co.nz
* furniturecity.co.nz
* harveynorman.co.nz
* ifurniture.co.nz
* interiordesignonline.co.nz
* pkfurniture.co.nz
* targetfurniture.co.nz

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Campervans and Motorhomes Online Industry Report – NZ SEO REACH 2015

published by on 17th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Campervans and Motorhomes Online Industry Report

For the full report (PDF) please use our download form

Which New Zealand Campervans and Motorhomes providers are maximising their market share online?

Find out which campervans and motorhomes providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on campervans and motorhomes, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis searching for campervans and motorhomes online.

In this Campervans and Motorhomes Online Industry Report we discovered:

  • In our survey, we revealed that the top two places where Kiwis search for information on campervans and motorhomes are on search engines (i.e. Google) and websites of the known providers. This points to the importance for companies to rank in top positions in search engines and optimise their customer’s online experience.
  • Currently, Maui stands out in the search landscape followed by Jucy capturing a big proportion of the voice thanks to prominent organic presence.
  • Majority of the analysed campervans and motorhomes providers have low RBR scores, below 20%. There is significant opportunity for these companies to improve their RBR or search engine reach – for important and popular keywords in organic search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A well-executed digital strategy that integrates both organic and paid search should be a key customer acquisition channel for campervans and motorhomes providers, driving revenue and growing the stores share of digital spend. 

Campervans and Motorhomes Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this campervans and motorhomes online industry report comparison:

* alphacampervans.co.nz
* apollocamper.co.nz
* britz.co.nz
* escaperentals.co.nz
* jucy.co.nz
* maui.co.nz
* mightycampers.co.nz
* nzrentals.keacampers.com
* unitedcampervans.co.nz
* wilderness.co.nz

 

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Travel Insurance Online Industry Report – NZ SEO REACH 2015

published by on 15th April 2015 under Industry Reports, Research, Search Engine Optimisation (SEO)

Travel Insurance Online Industry Report

 For the full report (PDF) please use our download form

Which New Zealand Travel Insurance providers are maximising their market share online?

Find out which travel insurance providers are taking the lead in organic search and how they’re doing it.

FIRST has investigated the organic search engine rankings for NZ consumer searches focused on travel insurance, utilising FIRST’s Ranking Based Reach (RBR) analysis framework. In addition, a consumer survey was carried out to discover what is most important for Kiwis wishing to purchase travel insurance.

In this Travel Insurance Online Industry Report we discovered:

  • In our consumer survey, it was revealed that nearly 6 out of 10 Kiwis apply online for a travel insurance, which shows the importance of being visible in the digital space and providing great online customer experience.
  • Our survey revealed that Kiwis consider reputation and credibility as the most important factor when purchasing travel insurance, followed by a transparent policy and good price. Companies need to continually improve their trustworthiness among Kiwis, especially through online touch points.
  • Currently, Southern Cross stands out in the search landscape followed by Tower and AA, capturing a big proportion of the demand thanks to prominent organic and paid search presence.
  • Search results are broadly dispersed among a wide range of competitors. In the competitive and margin-driven travel insurance market, providers need to optimise the most cost effective marketing channel – search.
  • Popular search phrases are missing from most sites and in most cases very little is being done with organic search. By improving their RBR score, they will be able to seize opportunities to boost online sales revenues.
  • A considered digital strategy that integrates both organic and paid search should be a key customer acquisition and revenue driver for travel insurance providers.

Travel Insurance Rankings Based Reach

FIRST uses its bespoke metric called RBR (Ranking Based Reach) to estimate how well each company is ranking in search engines. RBR provides a simple way to compare a website’s search engine rankings with its competitors. RBR is an estimate of the percentage of available search traffic a website will receive for a set of phrases – this gives the sites share of search or reach. It is weighted based on the popularity of each search phrase and the relative click through rate (CTR) of each ranking position.

For the full report (PDF) please use our download form

Websites included in this travel insurance online industry report comparison:

* 1cover.co.nz
* aa.co.nz
* airnewzealand.co.nz
* ami.co.nz
* flightcentre.co.nz
* scti.co.nz
* state.co.nz
* statravel.co.nz
* tower.co.nz
* travelinsurancedirect.co.nz

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