Why you need data visualization to harness the power of data – Klipfolio Reporting Dashboard

published by on 30th November 2016 under Digital Strategy, Google Analytics

Data Visualization with Klipfolio

It is remarkable how many companies still rely on manually collecting, preparing and formatting data for reporting purposes. The disadvantages of such habits are no secret: it takes a lot of time and the risk for human errors is significant.

Data collection is one thing, visualization is another.

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Google Data Studio Finally Available in New Zealand

published by on 29th September 2016 under Events, General, Google Analytics, etc

Google Data Studio in NZ

 

 

We’ve been waiting for few months but the wait is over today: Data Studio (beta) is finally available for Kiwi Analysts and Marketers. You can stop your VPN subscription now :-)

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Outstanding Revenue Increase 10X in 5 months from Performance Media

published by on 2nd August 2016 under Case Studies, Digital Strategy, Performance Media, etc

Pumpkin Patch Performance Media case study

Pumpkin Patch case study testimonial_Maree Lawrencev2

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Pumpkin Patch is a fashion retail chain based in Auckland, New Zealand that provides premium kids clothing ranges both in store and online. Over the years, Pumpkin Patch expanded into the AU, US and UK markets, initially with retail stores and mail order catalogues. More recently Pumpkin Patch has been driving growth in these markets through digital channels.

To sustain continued growth and expansion, this global brand needed help in developing a customer focused and data-driven approach to their digital marketing.
 

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Women’s Fashion Online Checkout Usability Report: A Review of 10 Australian Retailers

published by on 26th July 2016 under Conversion (CRO), Industry Reports

Women's Fashion Online Checkout Usability Report

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A beautiful Polly Luxe Trench, 30% off, for $99? Awesome! Buy Now!

My log in information? I’m a new customer. I’ll just check out as a guest.

No guest checkout? I just want that Trench, its winter! Never mind, I’ll just buy somewhere else.

Sounds familiar? We’ve all been there – a site asks for log in information and so we leave. But did you know that there are other factors that can give your customers a bad online checkout experience?
 

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Top 10 Common Google Analytics Setup Issues (And How To Avoid Them)

published by on 19th July 2016 under Google Analytics

Fixing Google Analytics setup issues

 

As part of my job, I’ve audited many Google Analytics implementations for small and large businesses, and despite the documentation and many resources out there, many issues are still not systematically tackled.

In this post, I share some of the biggest, and yet common mistakes in Google Analytics setup implementation and settings.
 

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