First
  • Sentient Authorized Partner
  • Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

About Us

Our smart team will help you achieve exceptional results!

We’re a team of specialists, focused on helping online businesses to grow by enhancing the online customer experience and by gaining deep customer insight. We do this through strategic analysis, personalisation, ongoing testing, and through leveraging ‘best of breed’ technology partners.
  • We work with leading eCommerce retail, travel and finance businesses seeking greater online sales, revenue and ROI. We do our best work for companies with over 50,000 sessions per month and/or seeking growth in international markets.
  • We often partner with agencies who require deep specialist expertise in Analytics, Measurement, Conversion or Search.
  • We also work directly with company boards needing digital advisory leadership.
Our expertise in digital strategy, analytics and conversion has been built on over 15 years’ experience, with a team of 45 people split over offices in Auckland, New Zealand and Sydney, Australia. We are a Google Analytics Certified Partner (one of 2 in NZ), a Google Tag Manager Certified Partner, a Google Analytics Premium Reseller (one of 2 in NZ) and an Optimizely.com Solutions Partner (one of 2 in NZ). We are also a Google Adwords Partner. We take a friendly, honest, transparent and ‘no-bull’ approach – and our clients like it that way. Give us a call today +64 9 920 1740 to discuss how we can help grow your business online.

Careers

Join a true leader in digital. We are always on the hunt for Digital Strategy, Google Analytics and Conversion Optimisation specialists. Email your CV to jobs@firstdigital.co.nz and we’ll be in touch about specific roles that may be right for you.

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • Ramp Up Results with Research Based Conversion Optimisation

    The true benefit of Conversion Rate Optimisation (CRO) is all about gaining knowledge and optimising every single aspect of your product and customer journey. Having an ongoing structured CRO process that is part of the DNA of your organisation can greatly magnify the benefits of all other marketing activities. The best way to truly optimize […]

  • GDPR: Scope, Consent & Impact on (Analytics) Tags

    It’s coming and let’s face it, whilst we’ve been warned since 2016, very few started thinking about it more than 6 months ago if not later…There are a lot of resources out there trying to translate what GDPR means and how it will impact businesses’ organisation and data management but very few manage to give […]

  • Monitor Your Cross-Domain Tracking with Google Tag Manager and Google Analytics Custom Alert

    This post is not about setting up cross-domain tracking for Google Analytics but let’s have a quick reminder on what it is and how to set it up. Cross-domain tracking is basically adjusting the GA settings to be able to aggregate traffic on domainA.com and domainB.com in the same GA property. This is done by […]

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