First
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

About us

Our specialist team will help you achieve exceptional results!

We’re a team focused on transforming businesses and creating market leaders. We assist online retail and services businesses to grow and expand by enhancing the customer experience. We do this through ongoing data insights, personalisation, testing, and through leveraging ‘best of breed’ technology partners.We are a team of 14 in Auckland, New Zealand with a sister office in Sydney, Australia. Our expertise in digital strategy, analytics and conversion has been built on over 15 years’ experience. We work with leading eCommerce retail, travel and finance businesses and those seeking greater online sales, revenue and ROI. We are a Google Partner, a Google Analytics Certified Partner (one of 2 in NZ), a Google Analytics Premium Reseller (one of 2 in NZ) and an Optimizely.com Solutions Partner (one of 2 in NZ). Give us a call today +64 9 920 1740 to discuss how we can help grow your online business.

Grant Osborne

General Manager

Grant Osborne

General Manager

I'm a results-driven and performance-focussed digital marketing professional.

I love thinking BIG and believe in seeking to compete through smart innovation.

Greg Storey

Account Director

Greg Storey

Account Director

I help my clients by developing and implementing a well thought out digital strategy and focusing multiple resources and team members on a very tiny number of blazingly important leverage points that are laser focused on delivering an impressive ROI.

Careers

Join a true leader in digital. We are always on the hunt for Digital Strategy, Analytics and Conversion Optimisation Consultants. Email your CV to jobs@firstdigital.co.nz and we’ll be in touch about specific roles that may be right for you.

Current Vacancies

  • Web Analytics Specialist
  • Conversion Rate Optimisation / User Experience Specialist

Contact Details

A. Level 5, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • How To Retrieve Traffic Sources Data Without Google Analytics Cookies

    At FIRST, we have a deep level of understanding of analytics and its application to our clients’ requirements.  As an example, a client has a custom CRM and wanted to retrieve the first and last click data into their CRM system. They wanted to truly measure new customer acquisition by understanding their very first originating […]

  • The Influence of Customer Reviews

      Why does your eCommerce site need customer reviews? E-consultancy reports that 61% of customers read online reviews before making a purchase decision, and they are now ESSENTIAL for e-commerce sites.   WHY YOU NEED CUSTOMER REVIEWS - User reviews increase conversion rates!  They can eliminate any doubts potential customers may have about a product, or […]

  • 11 Rule of Thumb Tactics to Improve your Conversion

    11 THINGS THAT WORK MORE OFTEN THAN NOT IN A/B TESTS   Summarised and condensed from conversionxl.com – see more detail and examples there. CRO is a process.  There are no universal rules, however outlined below are 11 tactics which are recommended for you to test for yourself, and for us are ‘rule of thumb’ […]

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