First
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

About us

Our smart team will help you achieve exceptional results!

We’re a team of specialists, focused on helping online businesses to grow by enhancing the online customer experience and by gaining deep customer insight. We do this through strategic analysis, personalisation, ongoing testing, and through leveraging ‘best of breed’ technology partners.

  • We work with leading eCommerce retail, travel and finance businesses seeking greater online sales, revenue and ROI.
    We do our best work for companies with over 100,000 sessions per month and/or seeking growth in international markets.
  • We often partner with agencies who require deep specialist expertise in Analytics, Measurement, Conversion or Search.
  • We also work directly with company boards needing digital advisory leadership.
Our expertise in digital strategy, analytics and conversion has been built on over 15 years’ experience, with a team of 45 people split over offices in Auckland, New Zealand and Sydney, Australia.

We are a Google Analytics Certified Partner (one of 2 in NZ), a Google Tag Manager Certified Partner, a Google Analytics Premium Reseller (one of 2 in NZ) and an Optimizely.com Solutions Partner (one of 2 in NZ). We are also a Google Adwords Partner and we use Marin Technology.

We take a friendly, honest, transparent and ‘no-bull’ approach – and our clients like it that way.

Give us a call today +64 9 920 1740 to discuss how we can help grow your business online.

Grant Osborne

General Manager

Grant Osborne

General Manager

I'm a results-driven and performance-focussed digital marketing professional.

I love thinking BIG and believe in seeking to compete through smart innovation.

Greg Storey

Account Director

Greg Storey

Account Director

I help my clients by developing and implementing a well thought out digital strategy and focusing multiple resources and team members on a very tiny number of blazingly important leverage points that are laser focused on delivering an impressive ROI.

Careers

Join a true leader in digital. We are always on the hunt for Digital Strategy, Analytics and Conversion Optimisation consultants. Email your CV to jobs@firstdigital.co.nz and we’ll be in touch about specific roles that may be right for you.

Contact Details

A. Level 5, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • Post-Purchase Customer Experience: Spotlight on NZ Department Stores Online

      As more business owners adopt ecommerce to grow their business, the competition for an online customer’s attention and loyalty is no longer that easy. With the proliferation of brands online, satisfying customers and delivering a purchased product online only meet baseline expectations. This makes ensuring loyalty among customers more complex and demanding. To be […]

  • Department Stores Online Checkout Usability Report – CRO 2016

      Report overview This is the third Checkout Usability Report from FIRST. In this report, FIRST reviewed the checkout processes of five New Zealand department stores online. Insights and recommendations for optimising the checkout process that keep customers well informed and focused at each step of the process are discussed in the report. Using a bespoke Conversion Experience […]

  • Smarter Data 2016 Conference – 10 Key Themes

      Yesterday, FIRST attended the Smarter Data conference in Auckland. Hosted by the Marketing Association, this one-day event explored how marketers today can leverage data to transform or grow their businesses. It featured a diverse line-up of speakers from varies industries sharing their stories, insights and riffing on what a data-driven future looks like for marketing professionals. […]

TWITTER