First
  • Sentient Authorized Partner
  • Google Adwords Certified Partner
  • Google Tag Manager Certified Partner
  • Google Analytics Certified Partner
  • Optimizely: Certified Partner

About Us

Our smart team will help you achieve exceptional results!

We’re a team of specialists, focused on helping online businesses to grow by enhancing the online customer experience and by gaining deep customer insight. We do this through strategic analysis, personalisation, ongoing testing, and through leveraging ‘best of breed’ technology partners.
  • We work with leading eCommerce retail, travel and finance businesses seeking greater online sales, revenue and ROI. We do our best work for companies with over 50,000 sessions per month and/or seeking growth in international markets.
  • We often partner with agencies who require deep specialist expertise in Analytics, Measurement, Conversion or Search.
  • We also work directly with company boards needing digital advisory leadership.
Our expertise in digital strategy, analytics and conversion has been built on over 15 years’ experience, with a team of 45 people split over offices in Auckland, New Zealand and Sydney, Australia. We are a Google Analytics Certified Partner (one of 2 in NZ), a Google Tag Manager Certified Partner, a Google Analytics Premium Reseller (one of 2 in NZ) and an Optimizely.com Solutions Partner (one of 2 in NZ). We are also a Google Adwords Partner. We take a friendly, honest, transparent and ‘no-bull’ approach – and our clients like it that way. Give us a call today +64 9 920 1740 to discuss how we can help grow your business online.

Careers

Join a true leader in digital. We are always on the hunt for Digital Strategy, Google Analytics and Conversion Optimisation specialists. Email your CV to jobs@firstdigital.co.nz and we’ll be in touch about specific roles that may be right for you.

Contact Details

A. Level 4, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740

E. info@firstdigital.co.nz

Get in Touch

blog

  • How to Create Calculated Metrics in Google Data Studio with Blended Data Source

    Or How to Create Bespoke Conversion Rates Last week, GDS released a new feature called chart-specific calculated fields. I decided to write a quick post to describe this as the documentation is pretty scarce… The main interest of this feature is that it works with blended data sources. Even if you can’t create a calculated […]

  • Finding Method in Research Madness

    It’s never a bad time to conduct user research. Whether you work on an ecommerce, SaaS or lead generation site – user research is key to understand your users, increase conversions and create an optimal User Experience.   As a UX and Conversion Specialist at FIRST Digital, I frequently run user research programs for my […]

  • Measuring page load speed for single page apps

    Single page apps are always a battle for a robust Google Analytics implementation. From correct page titles, rogue referral problems, to when to fire page views, nothing is inherently simple. To add onto the list of complications with single page apps is the fact that Google Analytics will not provide page timings (once loaded between internal […]

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