• Google Analytics Certified Partner
  • Optimizely: Certified Partner

FIRST DIGITAL MARKETINGWe will improve your online Sales, Revenue and ROI

Our Digital Marketing Services

  • Strategy

    Backed by research, data, and 15 years experience – our digital marketing strategies will make a measurable difference to your sales, revenue and ROI. Learn More
  • Analytics

    We are a Google Analytics Certified Partner. We will help you to track and gain smart insights from your analytics data. Learn More
  • Conversion

    Small changes can have a huge impact on your bottom line. Ongoing testing to maximise conversion is key to all we do. Learn More
  • Search

    Increase visits and sales from search. We have a team of search specialists and proven SEO / PPC methodologies. Learn More



Number One Shoes

14,000 subscribers in 6 months

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Bottom Line: 4.78% Increase

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55% Organic Search Growth

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100,000 Facebook Fans

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Contact Us

Contact Details

A. Level 5, 55 Anzac Avenue, Auckland 1010

P. +64 9 920 1740


Get in Touch


  • Google Tag Manager Updates

    Today (5.00 a.m. NZ time), Google has announced some major improvements to Google Tag Manager (GTM): New APIs to Answer Custom Needs APIs are a time saver when you need to manage GTM containers at a large scale. Thanks to the new API you can for instance manage users in bulk or create a container […]

  • Searching for accommodation online – NZ Accommodation Industry SEO Report

    For the full report (PDF) please use our download form Which Accommodation Providers are maximising their market share online? Find out which accommodation providers are taking the lead in organic search and how they’re doing it. FIRST has investigated the organic search engine rankings for NZ consumer searches focused on booking accommodation in New Zealand, […]

  • Tracking Fragment URLs in Universal Analytics with Google Tag Manager

    Ah, fragment URLs – you know these URLs with a hashtag (such as, that can’t be tracked with Google Analytics… Indeed Google Aanalytics strips out everything after the hashtag. Yet seeing what’s after the hashtag can be useful to know what are the most popular filtering options for example or to check if your visitors go beyond the first page […]